Don't let social media replace what truly drives your business. Investing hours in content creation is great, but never at the expense of genuine connections and networking. Remember, it's the hard and proven methods that yield results, especially when interest rates are high.
Stay in the game by prospecting and building real relationships. Offer valuable advice, not just the latest trends. Shake hands, meet people, and pick up the phone. Once you've done the hard work, then use social media as the icing on the cake.
Keep pushing forward!
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