I am building a business that gives me the ability to live the life I want. How I do that is through systems and marketing. Although there is definitely a need to grind it out some days that is not what I want to do day in and day out of my life. I believe that every lead is gold and treat it as such. By having a system of follow-up and tracking you then have increased conversion rates and need fewer leads for the same amount of business. When you combine marketing, branding, and a social presence you now have created an output that gives you more freedom and greater reach. This is exactly what I teach on how to have both a business and life by design.